We are obliged to take steps to protect your privacy in accordance with the Data Protection Act of 1998. We also want you to feel secure and comfortable while using our website. For that purpose we have listed our procedure, in regard to your personal details, below.


We know how important the careful use of your personal data is to you. Data protection is extremely important to us as well. Personal data collected is exclusively processed and used within the legal regulations. You may generally visit our website without leaving any personal data. However, in some cases certain details are required:

· when placing an order
· when contacting us
· when using the secure area "My Account"
· when subscribing to, or cancelling our newsletter
· when joining our partner programme

Your data helps us to customise and continuously improve your shopping experience. We use personal data to process orders, deliver goods, process payments, prevent abuse of our website and to inform you about orders, products, services and offers.

In order to be able to get in touch with you faster than per post we would like to request that you register your e-mail address with us. This will of course only be used for promotional purposes, once you give your explicit consent.


We save your details mainly to process your order as competently as possible and we may pass certain information on to other companies for the same purpose. As an example we’ll pass your data on to a carrier (such as Hermes), to deliver your consignment or to a contractually bound financial services partner (credit card). This data may only be used by the recipient to fulfil his obligation. Any other use of the information is prohibited.


We will of course disclose any details we have on file, only to you. Please contact our data data@ink.co.uk.


When registering for "My Account" or placing an order, your personal data is transmitted to us via SSL (Secure-Socket-Layer) for extra security. This is currently the most widely used and secure internet data transmission system. We routinely use it whenever sensitive data is being transmitted. Additionally all customer information is saved on firewall protected secure servers which are not accessible to unauthorised persons.

We also apply other security measures to protect our customer’s personal data. In connection with these security measures you will occasionally be asked to prove your identity before we display any personal information. For example, accessing your customer account is only possible after entering your password.


We use cookies in order to provide a shopping experience which is as pleasant as possible. Our cookies do not save any personal data. Cookies are text files which are saved on a user’s computer while visiting a website. For instance, cookies enable you to access your shopping cart across different pages, let you check how many items are currently in your basket, and the total amount of your current order. These text files do not contain any personal data.

Rumour has it that cookies can be very dangerous to your computers health. However, cookies definitely do not carry out the following activities:

· Cookies cannot spread a virus.
· Cookies cannot read any data on the hard drive.
· Cookies cannot find out your e-mail address.
· No e-mails can be sent without your knowledge.
· Cookies cannot be read from other web servers.


All data is deleted as soon as the reason for saving it no longer exists. If certain details are subject to a legal or contractual safekeeping period, then deletion is replaced with data blocking.


Only the following details are saved for these specific types of data:

When placing an order
· First name
· Surname
· Address
· e-mail address
· IP address
· Payment data

When contacting us
· e-mail address

When using the secure area "My Account"
· First name
· Surname
· Address
· Email address

When subscribing to or cancelling our newsletter
· e-mail address

When joining our partner programme
· First name
· Surname
· Address
· e-mail address
· Bank data

The personal information which we hold will be held securely in accordance with the law. If we intend to transfer your information outside the EEA (European Economic Area) we will always obtain your consent first.


Would you like to receive further information on data protection? Would you like to receive further information on data protection? Please contact our data protection officer via e-mail at data@ink.co.uk.